End Cap

July 1st, 2008 admin Leave a comment Go to comments

End Cap

4 Powerful Tips about End Cap Management for Those Who Open a Dollar Store

Who would have imagined that end cap management would even be required when you first thought to open a dollar store? Yet when properly managed the dollar store merchandise on your end cap displays contributes more than its fair share to dollar store sales and dollar store profits for your business. After all, end caps are one of the few places where merchandise can stand alone and be showcased to shoppers in your store. For tactics to build your end caps sales read on. In this article I present 4 powerful tips about end cap management.

Tip #1 – Develop an end cap display plan even before you start a dollar store. This prime selling real estate must be managed to maximize the results you obtain. Before you start a dollar store develop a master plan for your end caps. Be sure you always place the best, fastest selling dollar store merchandise front and center toward the entry of your store. Whenever you make an unbelievable buy do the same thing. This one tactic is sure to instantly please your shoppers whenever they enter your store.

Tip #2 – Add to dollar store sales by bringing in popular, hot selling dollar store items for your end cap displays. Add to dollar store profits by searching out best buys from dollar store suppliers. Use liquidation and closeout companies and sales from your regular suppliers to spice up the assortment dollar store merchandise promoted on end caps. Whenever the deals are really outstanding be sure to stock up to maintain sales for a longer period of time.

Tip #3 – Manage end cap displays from the front of your store to the back. When you start a dollar store you will find that while your dollar store sales from end cap displays will always exceed most other locations in your store, there is more to know. For example it is important to focus extra time and effort managing the end caps at the very front of your store. To keep sales high on these end caps be sure to move dollar store items back into the normal location in your store as they sell down. If larger quantities remain, move them on to end cap displays further back in your store.

Tip #4 – Every end cap must look neat, clean and fully stocked with dollar store items at all times. When you start a dollar store make this easier to manage by scheduling periodic store walk-through efforts targeted to pick up misplaced dollar store items and to straighten and restock end cap displays.

When you open a dollar store it is important to recognize the huge impact well managed and merchandised end cap displays can have on total dollar store sales for your business. Focused buying of dollar store merchandise for end cap displays can have positive results on your dollar store profits as well.

To your success when you open a dollar store!

About the Author

Want the best ideas to earn from your dollar store business? Check out "Tactics to Add Streams of Income to Your Dollar Store Business" at www.OpeningADollarStore.com.
Bob Hamilton is an entrepreneur, author, writer, business consultant and trainer.